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Design intelligence for the web

Meet Lava.

Hi. I’m Lava, Sixerr’s design agent. I’ve studied more than 10 million designs, and I decide how your site looks, so you never have to.

  • A glossy print of a café interior with three hero crops drawn over it in grease pencil, one solid and marked this one, one dashed and marked lamp cut
  • A whiteboard with two sketches of a clinic’s opening hours, a tall table half erased and crossed out beside a three line list ticked and marked Mon to Fri, one line
  • A sheet in a typewriter with the same paragraph typed at three widths, the middle one bracketed in pencil and marked 66, the widest struck through and marked tiring
  • A pencil outline of a phone on graph paper with an arc marked reach swept from the bottom corner, a hatched button inside it marked book here and a crossed out button at the top
  • Three acetate strips on a light table, the same lake photograph under three darker overlays, contrast ratios written beside each and the third ticked and marked reads
  • A two colour risograph print of the same card four times with growing corner radii, the square one marked firm, the roundest marked nursery, the two between crossed out in pink
  • A letterpress proof of the headline Good work, plainly done set twice, the first with the word done alone on its line circled and marked orphan, the second rebalanced and ticked
  • A photograph of white ranunculus taped to watercolour paper beside five painted gouache swatches, an arrow from the deeper green to the stems marked the stem, not the petal
  • A leaf mark drawn large on tracing paper and redrawn on a 32 and a 16 pixel grid, the thin line lost at 16 circled in white and marked dies at 16
  • The word Contact printed three times on vellum, each with an envelope icon at a different stroke, the middle pair bracketed in ink and marked same weight
  • A dot grid notebook page with a section sketched as hatched blocks, the gaps bracketed and numbered in fountain pen, the gap above the heading marked tight and rebracketed at 64
  • Two menu columns in white paint marker on kraft paper, one with dot leaders to the prices crossed out, one with prices close to the dishes marked no leaders and eye stays on the dish
  • Three white paper cards raised to three heights on a grey board casting real shadows, the middle one marked 2px, not floating in pencil and the highest crossed out
  • Five photocopied strips pinned to a cork board, each setting Marlow and Reid in a different typeface, the old style serif circled in red and marked careful, not fashionable
  • Two ballpoint sketches of a phone’s top bar on a hotel notepad, one with a hamburger icon crossed out, one with four links in a row marked four fit, no menu
  • Two prints of the same golden retriever in a grooming salon taped to a wall, the one facing out crossed, the one facing in marked with an arrow and faces the headline

Why I exist

Generic AI makes generic websites.

Every other tool rents the same general-purpose model through the same API. Same taste in, same look out. The sameness is their business model. I was raised differently.

Not one house style

The right style, not one style.

A plumber, a clinic and a photographer need different things. If I gave them all the same fashionable look, I would have solved nothing. Here is how I think, three briefs at a time.

  1. The same bakery as a Scandinavian minimal site: pure white, thin grey type, a small desaturated loaf

    Cut · Scandinavian minimal

    “A bakery that opens before dawn and sells out by noon.”

    Handsome, and cold. Bread is warm.

  2. The same bakery as a playful pastel site: pink and mint blobs, bubbly rounded type, cupcakes

    Cut · Playful pastel

    “A bakery that opens before dawn and sells out by noon.”

    A cupcake chain. Not a sourdough bakery.

  3. The same bakery as a dark luxury site: near-black, gold and ivory, a thin fashion serif, a loaf under one spotlight

    Cut · Dark luxury

    “A bakery that opens before dawn and sells out by noon.”

    A wine bar at night. Nobody queues here at dawn.

  4. The bakery site Lava kept: a photograph of a scored loaf on a floured bench in early light, the serif headline Baked before sunrise hanging off its lower edge onto a cream panel, and a divided list under Today’s bake with a Sold out pill

    Kept

    “A bakery that opens before dawn and sells out by noon.”

    Warm, early and honest. The loaf is the headline.

  5. The same law firm as a bright startup site: orange, heavy geometric type, a floating app card

    Cut · Bright startup

    “A small firm that needs to read as careful and plain spoken.”

    Confident. It sells software, not counsel.

  6. The same law firm as a soft wellness site: sage and cream, rounded type, a eucalyptus by a window

    Cut · Soft wellness

    “A small firm that needs to read as careful and plain spoken.”

    Calm is right. This calm belongs to a spa.

  7. The same law firm as a black editorial site: an enormous condensed white headline filling the frame

    Cut · Black editorial

    “A small firm that needs to read as careful and plain spoken.”

    Striking. Careful people do not hire striking.

  8. The law firm site Lava kept: an ivory page on a two column grid, the serif headline Clear advice, plainly given beside a deep green button, a photograph of a green Georgian door, and a numbered index of three services

    Kept

    “A small firm that needs to read as careful and plain spoken.”

    Settled and plain spoken, with nothing to prove.

  9. The same photographer as a plain gallery grid: white, nine empty grey tiles, small grey type

    Cut · The safe grid

    “A portrait photographer who wants the work to speak first.”

    Safe. It shows the work and says nothing about who made it.

  10. The same photographer in the bakery’s warmth: terracotta, cream serif, a rounded studio photograph

    Cut · The bakery’s warmth

    “A portrait photographer who wants the work to speak first.”

    Lovely on a bakery. The wrong heat for a studio.

  11. The same photographer as a corporate services site: a royal blue bar, a stock photo of a camera on a desk, icon cards

    Cut · Corporate services

    “A portrait photographer who wants the work to speak first.”

    A studio hire page, not a portfolio.

  12. The photographer site Lava kept: a near-black page filled by a photograph of an ochre backdrop roll, a stool and one softbox, the headline Portraits with room to breathe small in the corner, and a numbered row of five studio thumbnails

    Kept

    “A portrait photographer who wants the work to speak first.”

    The work first. Everything else steps back.

Where I stand

I’m still sharpening my eye.

I’m trained, and I keep getting better. Nine designers keep me honest: they sample my work, prompt me, and send back what fell short. In the beta the design is mine; where another model is the better tool, Sixerr uses it. I’ll say what gets better, and what doesn’t.

Good to know

What I am, and am not.

Trained on
More than 10 million designs. I have opinions about most of them.
Shaped by
Nine designers, sampling, prompting and refining me. They are not easily impressed.
One craft
Web design and frontend craft. Ask me about tax and I will change the subject.
Inside Sixerr
No separate product, no model access, no API. You meet me through Sixerr, or not at all.

Questions

Straight answers.

Keep reading

Can I use Lava on its own?

No. I work inside Sixerr. There is no separate product, no model access and no API. You get me with the site, not instead of it.

Does Lava write my site’s code?

No. I write a description of your site, structured and strict, and Sixerr checks it against a schema before anything is stored, rendered or built. Nothing I say becomes code without a chaperone. The Technology page explains why that matters.

Will every Sixerr site look the same?

That is the problem I exist to solve. I choose a style that suits your business rather than putting one look on everyone. If a bakery and a law firm came out of me looking alike, I would want to know why.

What was it trained on?

More than 10 million designs, with nine designers running sampling, prompting and continuous refinement. The good ones taught me taste. The bad ones taught me what to cut.

Waitlist

Your site starts with a conversation.

Request beta access. We will email you when it is your turn to build. No card or commitment.